Show your denim some love

As denim production has a greater tax on our planet, its more important than ever to keep our jeans in wearable condition for as long as possible. Unlike other garments in your wardrobe, regularly washing jeans leads to fading, draining the denim of its colour over time. The key to keeping your jeans looking new for longer is to wash them as little as possible, once every month or so is more than enough to ward off unwanted smells and ensure they’re well kept.

·       Wash on a maximum temperature of 30 degrees
·       Opt for a gentle machine washing program
·       Spot treat stains in-between washes
·       Wash jeans inside out to preserve colour
·       Never use fabric softener
·       Never tumble dry, this will fade the colour further
·       Hang dry on a drying rack

Myth busting: Contrary to popular belief, freezing your jeans won’t kill bacteria but rather put it into hibernation, to keep jeans fresh in-between washes, air them outside whenever possible and invest in a good fabric spray. 

Sleek and sexy or slouchy and sophisticated? The hunt for ‘the one’ can often feel overwhelming, with a sea of sizes, shapes, washes and waistlines to choose from, navigating women’s jeans styles isn’t always a walk in the park. Finding the right jean fit is no easy feat, but once you understand what works for your shape, a well-fitting pair can catapult your confidence! Whether your blessed with head-turning hips, eye-catching curves or legs that just keep going, look for the cut that compliments your contours.

For rectangular body types, opt for a more exaggerated silhouette, wide leg styles work to accentuate your waistline and help to give the illusion of a curvier figure. 

If you’re a pear shape, balance those beautiful curves with a flare or bootcut style, the fluted shape works to create a longer, leaner silhouette.

A contemporary slim or skinny fit is the perfect pick for hourglass shapes, working to flaunt your figure and emphasize your curves.

Make sure to do your research when investing in ever-dependable denim, a little pre-purchase prep can set you up for a much smoother search. When it comes to jeans sizing, there are two key measurements you need to know to get the most out of your denim, always measured in inches, the waist and inseam measurements are essential to find a fit that feels as fabulous as it looks - tape measures at the ready ladies! 
Waist – Starting at your narrowest point, wrap the tape around your waist, making sure it’s snug but not too tight, ensure the tape is parallel with the floor and record the measurement. 
Inseam – To measure your inseam, measure straight down the inside leg, starting at the crotch and measuring all the way down to the ankle. Make sure to do this without shoes on to get an accurate reading.   

How you choose to wear your jeans is a personal choice that should reflect your unique sense of style, slipping into them should make you feel like your best self. When it comes to how to choose your jeans size, a general rule of thumb is to always stay true to your usual size. If you find yourself sitting in-between sizes, the best advice would be to make friends with your local tailor and size up, we’d all rather be pleasantly surprised with a loose-fitting waistband than face a battle to squeeze into a slightly-too-small size!